Gen Z
TikTok's native demographic
Gen Z refers to the generation born roughly between the mid-1990s and early 2010s, following millennials.
The label emphasizes their status as digital natives who grew up with smartphones and social media.
Gen Z is associated with certain cultural markers—ironic humor, social activism, and distinct slang: Gen Z humor is so absurd I can't tell if it's funny or just confusing.
Also spelled Gen-Z or Generation Z.
Those born 1981-1996
- baby boomers1946-1964 birth cohort
- post-millennialsGeneration after Y
- cohortGroup sharing circumstances
- age groupPopulation segment by birth years
birth year · generational · digital natives · census · generational divide · young adults · coming of age
Short-form video service
- InstagramPhoto-sharing social platform
- SnapchatDisappearing multimedia messenger
- YouTubeVideo-sharing website
- smartphonesHandheld touchscreen computers
social media · streaming · memes · influencers · content creation · vlogging · gaming · e-sports
Self-propagating cultural units
- K-popKorean popular music genre
- animeJapanese cartoon art form
- streetwearSkate and hip-hop clothing
- thriftingPurchasing secondhand merchandise
stan culture · cancel culture · cottagecore · dark academia · gender fluidity · slang · slay · no cap
Secondary income venture
- gig economyWork based on temporary contracts
- quiet quittingWorking without exceeding requirements
- work-life balanceManaging career and home
- burnoutChronic occupational depletion
remote work · hustle culture · freelancing · entrepreneurship · career anxiety · job hopping · student debt · unpaid internships
Organized protest demanding environmental policy
- social justiceFair distribution of opportunities
- Black Lives MatterCivil rights movement against racist violence
- LGBTQ+ rightsProtections for sexual minorities
- mental health awarenessRecognition of psychological wellbeing
diversity · inclusion · sustainability · environmentalism · Greta Thunberg · protest · grassroots · advocacy
millennials
Those born 1981-1996
- baby boomers1946-1964 birth cohort
- post-millennialsGeneration after Y
- cohortGroup sharing circumstances
age group · birth year · generational · digital natives · census · generational divide · young adults · coming of age
TikTok
Short-form video service
- InstagramPhoto-sharing social platform
- SnapchatDisappearing multimedia messenger
- YouTubeVideo-sharing website
smartphones · social media · streaming · memes · influencers · content creation · vlogging · gaming · e-sports · hashtags
memes
Self-propagating cultural units
- K-popKorean popular music genre
- animeJapanese cartoon art form
- streetwearSkate and hip-hop clothing
thrifting · stan culture · cancel culture · cottagecore · dark academia · gender fluidity · slang · slay · no cap · sus
side hustle
Secondary income venture
- gig economyWork based on temporary contracts
- quiet quittingWorking without exceeding requirements
- work-life balanceManaging career and home
burnout · remote work · hustle culture · freelancing · entrepreneurship · career anxiety · job hopping · student debt · unpaid internships · LinkedIn
climate strike
Organized protest demanding environmental policy
- social justiceFair distribution of opportunities
- Black Lives MatterCivil rights movement against racist violence
- LGBTQ+ rightsProtections for sexual minorities
mental health awareness · diversity · inclusion · sustainability · environmentalism · Greta Thunberg · protest · grassroots · advocacy · voting rights
- generationsbaby boomers, millennials, baby boomer, Gen Alpha, boomer
- Gen Zpost-millennials, digital natives, centennials
- social trendsincome inequality, feminism, social mobility, environmentalism, wealth gap
- market segmentssegments, demographics, demographic, geographic, behavioral
- youthchild, adolescents, kid, coming-of-age, teenagers
- age slanggeezer, codger, coot, old fart, old timer
Gen ZBoomers
Named sports organization
digital immigrants · Silent Generation · Greatest Generation · Gen X · the elderly
Gen Ztraditionalists
Upholders of established customs
Boomers · old guard · establishment · institutionalists · old school
- generation gapAge-based cultural disconnect
- younger generationThose born later
- next generationSubsequent group following current
- new generationSuccessors to current group
- first generationEarliest in a line
- older generationThose born earlier