virality

Rapid online spread

Virality is the tendency of content to spread rapidly across the internet through sharing.

A video, image, or post achieves virality when it gets passed from person to person at exponential rates: The campaign's virality exceeded anything they'd planned for.

The term derives from how viruses spread—each infected host transmitting to multiple new hosts.

Something with high virality has qualities that compel people to share it.

buzz

hype

Exaggerated promotional fanfare

sensationPerceived stimulus or phenomenon
trendingCurrently gaining widespread attention
crazeShort-lived popular obsession

frenzy · attention · publicity · headline · exposure · uproar · chatter · echo · amplification · momentum

contagion

infectious

Able to spread disease

epidemicWidespread disease occurrence
pandemicGlobal disease outbreak
outbreakSudden eruption of trouble

transmission · spread · infection · pathogen · contagion · contamination · disease · propagation · transmissible · carrier

social

influencer

Person with promotional reach

hashtagLabeled link for posts
sharePortion given out
retweetRepublish another's post

like · follower · engagement · algorithm · feed · platform · content · creator · post · notification

meme

internet

Interconnected computer systems

cultureCollective social practices
dankDisagreeably cold and wet
remixAltered version of recording

parody · format · template · caption · reaction · shitpost · copypasta · deep-fried · ironic · absurdist

virality

hype

infectious

influencer

internet

virality

Opposites

Categories

Family