adwoman
She sells brands
A woman who works in advertising, the female counterpart to adman.
The term appears in discussions of the industry: She was one of the few adwomen on Madison Avenue in the 1960s.
Like adman, it sounds somewhat dated as the gender-neutral "ad exec" or "advertising professional" has become more common.
Frequency of sound
- influencePower to affect others
- convinceCause to believe
- rhetoricArt of persuasive language
- charismaMagnetic personal appeal
compelling · slogan · endorsement · testimonial · appeal · messaging · spin · sell
Creating promotional text
- brainstormingGenerating many ideas freely
- taglinesMemorable marketing phrases
- storytellingRecounting events aloud
- conceptsAbstract mental constructs
visuals · branding · jingles · graphics · imagery · ideation · pitching · portfolio
Creating distinctive identity
- targetingSelecting as objective
- demographicsStatistical population characteristics
- consumersThose who buy goods
- promotionRank increase or publicity
campaigns · segmentation · marketplace · engagement · product · analytics · account management · clients
Systematic fact-finding effort
- planningArranging for future events
- positioningArranging in specific locations
- competitiveDriven by rivalry
- insightsPenetrating understandings gained
metrics · objectives · forecasting · optimization · trends · analysis · target audience · market research
pitch
Frequency of sound
charisma · compelling · slogan · endorsement · testimonial · appeal · messaging · spin · sell · hype
copywriting
Creating promotional text
- brainstormingGenerating many ideas freely
- taglinesMemorable marketing phrases
- storytellingRecounting events aloud
concepts · visuals · branding · jingles · graphics · imagery · ideation · pitching · portfolio · typography
branding
Creating distinctive identity
- targetingSelecting as objective
- demographicsStatistical population characteristics
- consumersThose who buy goods
promotion · campaigns · segmentation · marketplace · engagement · product · analytics · account management · clients · agencies
research
Systematic fact-finding effort
- planningArranging for future events
- positioningArranging in specific locations
- competitiveDriven by rivalry
insights · metrics · objectives · forecasting · optimization · trends · analysis · target audience · market research · focus groups
adwomanjournalist
News profession practitioner
newswoman · reporter · investigative journalist · newsman · editor
adwomananti-consumerist
Opposing excessive purchasing culture
public interest lawyer · muckraker · public defender · activist · minimalist
man, woman, advertising, advertisement, womanhood, adman, admen