admen
Slogan crafting professionals
Admen is the plural of adman—a man who works in advertising, especially in a creative or executive role.
The term evokes the mid-twentieth-century advertising industry: Madison Avenue admen in gray flannel suits.
It can sound dated or deliberately retro, though it remains in use.
The gender-neutral alternative is ad people or advertising professionals.
Art of persuasive language
- convincingAble to persuade
- compellingPowerfully engaging or persuasive
- smooth-talkingCharmingly persuasive in speech
- spinRapid rotation around axis
manipulation · influence · seduction · hype · exaggeration · sell · pitchmen · appeals
Planned approach to goals
placement · media · scheduling · budgeting · objectives · rollout · pitch · promotion
Creating promotional text
- brainstormingGenerating many ideas freely
- ideationForming mental concepts
- conceptualOf or relating to ideas
- storyboardsIllustrated production blueprints
visuals · design · storytelling · taglines · jingles · slogans · artwork · layouts
Advertising industry synecdoche
- agenciesOrganizations providing services
- executivesSenior corporate officers
- accountsRecords of transactions
- firmsCommercial enterprises or solidifies
clients · Ogilvy · Draper · suits · commissions · retainers · presentations · boardrooms
rhetoric
Art of persuasive language
- convincingAble to persuade
- compellingPowerfully engaging or persuasive
- smooth-talkingCharmingly persuasive in speech
spin · manipulation · influence · seduction · hype · exaggeration · sell · pitchmen · appeals · subliminal
strategy
Planned approach to goals
frequency · placement · media · scheduling · budgeting · objectives · rollout · pitch · promotion · television
copywriting
Creating promotional text
- brainstormingGenerating many ideas freely
- ideationForming mental concepts
- conceptualOf or relating to ideas
storyboards · visuals · design · storytelling · taglines · jingles · slogans · artwork · layouts · mockups
Madison Avenue
Advertising industry synecdoche
- agenciesOrganizations providing services
- executivesSenior corporate officers
- accountsRecords of transactions
firms · clients · Ogilvy · Draper · suits · commissions · retainers · presentations · boardrooms · deadlines
logo
Company identifying symbol
positioning · image · naming · packaging · slogans · jingles · mascots · catchphrases · brand · recognition
admenjournalists
News gatherers and writers
editors · muckrakers · fact-checkers · critics · investigative reporters