adman
Sells you things
An adman is a man who works in advertising, especially one who creates or sells ads.
The term evokes the mid-twentieth-century Madison Avenue era of suits, martinis, and persuasion as craft: He's an old-school adman who still believes in the thirty-second spot.
The word carries a slightly dated, masculine flavor; the industry now prefers gender-neutral terms.
Brief advertising melodies
- slogansCatchy promotional catchphrases
- spotsDetects or marks
- airtimeScheduled transmission period
- endorsementsFormal declarations of support
voiceover · storyboard · testimonials · pitches · taglines · copy · headlines · visuals
Power to affect others
- rhetoricArt of persuasive language
- convinceCause to believe
- swayRock back and forth
- manipulationUnderhanded control of others
appeal · spin · messaging · call-to-action · subliminal · hype · buzz · desire
Frequency of sound
- prospectingSearching for mineral wealth
- networkingBuilding professional relationships
- leadsGoes in front
- presentationFormal display to viewers
closing · credentials · portfolio · reel
Planned approach to goals
- targetingSelecting as objective
- brandingCreating distinctive identity
- budgetingAllocating funds systematically
- schedulingAssigning times to events
objectives · reach · frequency · optimization · engagement · awareness · positioning · launch
Generating many ideas freely
- conceptualizingForming mental representations
- ideationForming mental concepts
- artistryExceptional creative skill
- flairStylish natural aptitude
inspiration · creatives · design · aesthetics · copywriting · mockups · layouts · typography
jingles
Brief advertising melodies
endorsements · voiceover · storyboard · testimonials · pitches · taglines · copy · headlines · visuals · billboards
influence
Power to affect others
manipulation · appeal · spin · messaging · call-to-action · subliminal · hype · buzz · desire · aspiration
pitch
Frequency of sound
- prospectingSearching for mineral wealth
- networkingBuilding professional relationships
- leadsGoes in front
presentation · closing · credentials · portfolio · reel
strategy
Planned approach to goals
- targetingSelecting as objective
- brandingCreating distinctive identity
- budgetingAllocating funds systematically
scheduling · objectives · reach · frequency · optimization · engagement · awareness · positioning · launch · rollout
brainstorming
Generating many ideas freely
- conceptualizingForming mental representations
- ideationForming mental concepts
- artistryExceptional creative skill
flair · inspiration · creatives · design · aesthetics · copywriting · mockups · layouts · typography · visuals
admanclient
One who hires professionals
advertiser · account holder · buyer · sponsor · account
admanjournalist
News profession practitioner
reporter · investigative journalist · documentarian · fact-checker · academic