PBS Kids

Public children's programming

PBS Kids is the children's programming block of the Public Broadcasting Service, featuring educational shows aimed at preschool and early elementary audiences.

The brand encompasses television programming, streaming content, and educational games: My kids watch PBS Kids every morning.

Shows like *Sesame Street*, *Arthur*, and *Daniel Tiger's Neighborhood* are PBS Kids staples, known for balancing entertainment with learning.

audience

preschoolers

Children aged three to five

young children · caregivers · teachers · families · screen time · ad-free

programming

Sesame Street

Educational children's television program

Daniel Tiger · Clifford · WordGirl · Cyberchase · episodes · characters · animated series · puppets · theme songs · storylines

brand

nonprofit

Organization serving public good

educational media · streaming · digital platforms · pledge drives · outreach

learning

early literacy

First reading and writing skills

curiosity · school readiness · phonics · counting · vocabulary building · critical thinking · creativity · educational games · interactive content · developmental milestones

Categories
Opposites
funding model

PBS KidsNickelodeon

Children's entertainment channel

Cartoon Network · Disney Channel · Disney Junior · Nick Jr. · Sprout

content philosophy

PBS KidsCartoon Network

Animated programming cable channel

Nickelodeon · SpongeBob SquarePants · Power Rangers · Teenage Mutant Ninja Turtles

Family

public, kid, kids, broadcasting, kindergarten, PBS, kid-friendly

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G