ad-supported
Free with interruptions
Ad-supported describes products or services offered free or at reduced cost because advertising revenue covers the expense.
An ad-supported streaming service shows commercials between songs or during videos.
An ad-supported website displays banner ads.
The model trades user attention for access: The free version is ad-supported, but you can pay to remove ads.
Unpaid service level
- user dataInformation collected from individuals
- targeted adsCustomized commercial messages
- CPMRate per mille
- impressionsEffects on the mind
programmatic · advertisers · marketing · brand partnerships · demographics · engagement · conversion · analytics
Hybrid monetization approach
- streamingReal-time digital delivery
- appsMobile software, briefly
- SpotifyMusic streaming platform
- YouTubeVideo-sharing website
Hulu · mobile games · podcasts · banner ads · video ads · pre-roll · mid-roll · skip button
Broadcast viewing device
- radioElectromagnetic wave receiver
- commercialsPaid promotional broadcasts
- sponsorsFunders seeking promotion
- airtimeScheduled transmission period
Nielsen ratings · prime time · infomercials · syndication · broadcast networks · cable channels · sponsored content · advertising revenue
Periodic illustrated publications
- newspapersPrinted daily publications
- websitesInternet pages collections
- blogsPersonal online publications
- content creatorsPeople making online media
clickbait · native advertising · affiliate links · sponsored posts · display ads · ad placement · editorial independence · print advertising
free tier
Unpaid service level
- user dataInformation collected from individuals
- targeted adsCustomized commercial messages
- CPMRate per mille
impressions · programmatic · advertisers · marketing · brand partnerships · demographics · engagement · conversion · analytics · reach
freemium
Hybrid monetization approach
YouTube · Hulu · mobile games · podcasts · banner ads · video ads · pre-roll · mid-roll · skip button · subscription tier
television
Broadcast viewing device
- radioElectromagnetic wave receiver
- commercialsPaid promotional broadcasts
- sponsorsFunders seeking promotion
airtime · Nielsen ratings · prime time · infomercials · syndication · broadcast networks · cable channels · sponsored content · advertising revenue
magazines
Periodic illustrated publications
- newspapersPrinted daily publications
- websitesInternet pages collections
- blogsPersonal online publications
content creators · clickbait · native advertising · affiliate links · sponsored posts · display ads · ad placement · editorial independence · print advertising · classifieds
- Media Distributionstreaming services, video streaming, music streaming, download, broadcast
- streamingNetflix, Hulu, streaming, stream, YouTube
- Video Distributionstreaming, Netflix, YouTube, Hulu, DVDs
- film watching methodsstreaming, theater, cinema, DVD, Blu-ray
- pricing modelssubscription, volume discounts, bulk pricing, freemium, pay per use
- revenue streamsad revenue, subscription, commissions, fees, direct sales
ad-supportedad-free
Without promotional interruptions
premium · paid · subscription · pay-per-view · paywalled
support, supports, supported, supporting, supporter, supporters, supportive, unsupported, supportable