direct sales

Selling without stores

Direct sales is the selling of products or services directly to consumers, bypassing traditional retail stores.

Sales representatives typically work independently, often from home, selling through personal demonstrations, online platforms, or door-to-door visits: She got into direct sales selling skincare products.

The model is associated with companies like Avon and Tupperware, and sometimes with controversial multilevel marketing schemes where representatives also recruit other sellers.

Opposites
distribution channel

direct salesretail sales

Store revenue from buyers

wholesale distribution · affiliate sales · dealer networks · franchising · consignment sales

sales method

direct salese-commerce

Internet-based buying and selling

catalog sales

Family

direct, sales

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G