advertising revenue

Promotion-funded earnings

Advertising revenue is money earned by selling space or time for advertisements.

Media companies, websites, and content creators generate advertising revenue by allowing businesses to display ads to their audiences.

The term appears frequently in discussions of business models: The newspaper's advertising revenue declined as readers moved online.

For many platforms, advertising revenue is the primary income stream that allows them to offer content or services free to users.

Opposites
revenue source type

advertising revenuesubscription fees

Recurring payments for continued service

user fees · direct sales · membership dues · pay-per-view · product sales

financial flow direction

advertising revenueadvertising costs

Money for promotional outreach

ad spend

Family

revenue, advertising

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G