repackaging
Changing the packaging
Repackaging is presenting something in a new form without changing its substance.
Goods are repackaged when moved to different containers or given new labels.
Ideas, policies, or products are repackaged when marketed differently: The proposal is just a repackaging of last year's failed initiative.
The term often implies superficial change masking sameness.
Allocation across recipients
- warehousingStoring goods commercially
- inventoryCatalog of held assets
- shipmentGoods being transported
- freightGoods being transported
wholesale · retail · import · export · fulfillment · consolidation · reboxing · relabeling
Rapid rotation around axis
- framingStructural or contextual shaping
- messagingSending written digital communications
- rhetoricArt of persuasive language
- rebrandingRevising corporate identity
optics · narrative · repositioning · soundbite · propaganda
Rigid paper for containers
- plasticsMoldable petroleum-based materials
- glassTransparent solid from sand
- aluminumElement thirteen
- sortingArranging into sequence
collection · bins · reuse · upcycling · downcycling · recovery · curbside · repurposing
Change commercial identity
- logoCompany identifying symbol
- identityWho someone is
- redesignCreate anew with changes
- imageVisual or mental likeness
tagline · trademark · typography · graphics · aesthetics · positioning · persona · naming
Begin anew after pause
- promotionRank increase or publicity
- advertisingPaid promotional communication
- repositioningMoving to new spot
- targetingSelecting as objective
segmentation · differentiation · campaign · spin · reframing
Able to decompose naturally
- eco-friendlyNot harming the environment
- compostableAble to decompose naturally
- recyclableCapable of being remade
- zero-wasteNo garbage produced
refillable · reusable · lightweight · downsizing · renewable
Constructing from components
- productionMaking or generating something
- automationSelf-operating system design
- machineryCollective mechanical equipment
- conveyorMechanism that transports items
labeling · sealing · boxing · wrapping · sorting · inspection · sterilization · cleanroom
distribution
Allocation across recipients
- warehousingStoring goods commercially
- inventoryCatalog of held assets
- shipmentGoods being transported
freight · wholesale · retail · import · export · fulfillment · consolidation · reboxing · relabeling · shipping
spin
Rapid rotation around axis
- framingStructural or contextual shaping
- messagingSending written digital communications
- rhetoricArt of persuasive language
rebranding · optics · narrative · repositioning · soundbite · propaganda
cardboard
Rigid paper for containers
sorting · collection · bins · reuse · upcycling · downcycling · recovery · curbside · repurposing
rebrand
Change commercial identity
image · tagline · trademark · typography · graphics · aesthetics · positioning · persona · naming · repositioning
relaunch
Begin anew after pause
- promotionRank increase or publicity
- advertisingPaid promotional communication
- repositioningMoving to new spot
targeting · segmentation · differentiation · campaign · spin · reframing
biodegradable
Able to decompose naturally
- eco-friendlyNot harming the environment
- compostableAble to decompose naturally
- recyclableCapable of being remade
zero-waste · refillable · reusable · lightweight · downsizing · renewable
assembly
Constructing from components
- productionMaking or generating something
- automationSelf-operating system design
- machineryCollective mechanical equipment
conveyor · labeling · sealing · boxing · wrapping · sorting · inspection · sterilization · cleanroom · prototyping
- pharmacypharmacist, pharmacy, prescription, dispensing, prescriptions
- SecuritizationABS, CDO, CMO, tranche, tranches
- modificationsmod, alteration, adjustment, modification, revision
repackaginginnovation
Creating something original
inventing · originating · pioneering · invention · reformulation
repackagingunpackaging
Removing from containers
unwrapping · unpacking · opening · stripping
pack, package, unpack, packaging, packages, packer, unpacking, unpacks, repack