market analysis
Business landscape assessment
Market analysis is the systematic examination of a market's characteristics—its size, trends, competition, and customer behavior.
Businesses conduct market analysis before launching products or entering new sectors: Our market analysis suggests strong demand in the Southwest.
The term appears in business plans, investment decisions, and strategic planning.
- focus groupsGuided consumer feedback sessions
- survey designPlanning research data collection
- strategyPlanned approach to goals
- primary researchData gathered directly by researcher
- risk assessmentEvaluating likelihood of harm
psychographics · benchmarking · growth potential · industry benchmarks · competitive advantage · insights · graphs · risk management · forecast · demand · projections · trends · pricing · price point · data · survey · intelligence · data collection methods
- analysisanalyze, evaluate, examine, assess, interpret
- financebank, CFO, banks, controller, finance
- real estatehouse, home, apartment, property, sale
- strategystrategy, grand strategy, tactics, tactic, tactical
- business skillsmanagement, financial literacy, leadership, deal-making, delegation
- Evaluationsevaluation, assessment, appraisal, review, rating
market analysisgut instinct
Immediate unreasoned knowing
intuition · guesswork · gut feeling · hunch · shooting from the hip