hard launch

Splashy relationship reveal

A hard launch is the public, official announcement of a romantic relationship, typically on social media—posting a photo together, tagging each other, making it unmistakably clear.

The term contrasts with a soft launch, where someone hints at a relationship without revealing their partner's identity.

They've been dating for months but she finally hard launched him on Instagram.

product

release

To let go

unveiling · debut · public release · availability · distribution · mass production · market penetration · commercialization

IPO

initial public offering

First stock market sale

shares · equity · valuation · prospectus · underwriters · roadshow · securities · listing · bell ringing · ticker symbol

relationship

official

Authority-sanctioned person or status

confirmed

gaming

release date

Scheduled debut moment

digital download · preorder

Categories
Opposites
launch strategy/publicity level

hard launchsoft launch

Restricted preliminary debut

soft opening · limited release · beta release · phased rollout · beta launch

relationship announcement style

hard launchsoft launch

Restricted preliminary debut

subtle hint · sneaky link · keeping quiet

visibility/secrecy

hard launchhiding

Staying out of sight

concealment · going dark · keeping mum · radio silence

Family

hard, launch, harder, hardest, harden, hardened, hardening, hardener, hardness

Familiarity
Top 500,000
Profile
Used worldwide · Positive · Everyday, not technical · Rated G