soft launch
Limited initial release
A soft launch is a low-key introduction of something new—a product, business, or relationship—without major publicity or formal announcement.
Companies soft launch to test with limited audiences before wider release.
In dating, a soft launch means hinting at a new partner on social media without revealing their identity: She soft launched her boyfriend with a photo of their intertwined hands.
Greek alphabet's second letter
- previewAdvance showing sample
- early accessAvailability before public launch
- pilotOne who steers aircraft
- trialJudicial examination of claims
prototype · rollout · debut · teaser · limited release · phased rollout · controlled release · pre-release
Evaluating products with consumers
- feedback loopSelf-modifying cyclical process
- iterativeInvolving repeated cycles
- validationConfirming truth or accuracy
- risk mitigationReducing exposure to threats
early adopters · proof of concept · go-to-market · stealth mode · test market · A/B testing · minimum viable product · stress testing
beta
Greek alphabet's second letter
- previewAdvance showing sample
- early accessAvailability before public launch
- pilotOne who steers aircraft
trial · prototype · rollout · debut · teaser · limited release · phased rollout · controlled release · pre-release · sneak peek
market testing
Evaluating products with consumers
- feedback loopSelf-modifying cyclical process
- iterativeInvolving repeated cycles
- validationConfirming truth or accuracy
risk mitigation · early adopters · proof of concept · go-to-market · stealth mode · test market · A/B testing · minimum viable product · stress testing · controlled experiment
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- product launchesrelease date, debut, unveiling, reveal, rollout
- Business Stagesstartup, growth, maturity, decline, expansion
- dating slangghosting, breadcrumbing, talking, situationship, cuffing
- market testingfocus groups, surveys, A/B testing, beta testing, test market
- Product Developmentdevelopment, roadmap, prototype, design, backlog
soft launchhard launch
Sudden public relationship announcement
grand opening · media event · launch party · red carpet premiere · PR campaign
soft, launch, launching, launched, launcher, relaunch, launchers, relaunches, prelaunch