awareness campaign
Public education effort
An awareness campaign is an organized effort to educate the public about a particular issue, cause, or health concern.
These campaigns use media, events, and outreach to spread information and change behavior: The city launched an awareness campaign about recycling.
Pink ribbons are part of breast cancer awareness campaigns.
The term sometimes attracts criticism when campaigns substitute visibility for substantive action.
- outreachProactive community assistance
- advocacyPleading for a cause
- visibilityRange of clear sight
- publicityMedia-driven awareness
- public service announcementBroadcast promoting civic awareness
movement · cause · pink ribbon · ribbon · poster · slogan · rally · march · candlelight vigil · viral · spread the word · ice bucket challenge · hashtag · go viral · fundraiser · wristband · PSA · billboard
- collective actionunite, join forces, team up, mobilization, movement
- activismboycotts, activists, activist, advocate, demonstrating
- AIDS activismACT UP, red ribbon, AIDS quilt, World AIDS Day, HIV testing
- cause marketingfundraising drives, pink ribbon
- civic actioncivic engagement, community organizing, grassroots organizing, grassroots movement, volunteering
- eco eventsEarth Day, Earth Hour, Arbor Day, climate march, climate strike
awareness campaignadvertising campaign
Organized multi-channel promotional effort
marketing campaign · commercial advertising · propaganda · disinformation campaign · misinformation campaign
awareness campaigncover-up
Hiding wrongdoing from public
suppression · censorship · information blackout · media blackout · concealment
awareness campaignwillful ignorance
Purposely remaining uninformed
indifference · neglect · disengagement · silence · inaction
awareness, campaign, aware, unaware, unawareness, campaigns, campaigned, campaigning, campaigner