drive-time

Peak radio hours

Drive-time refers to the periods when most commuters are traveling to or from work, typically early morning and late afternoon.

The term appears most often in broadcasting, where drive-time slots command premium advertising rates because of their large captive audience: drive-time radio, the morning drive-time show.

As an adjective, it describes programming or ads targeting commuters: drive-time listeners.

commute

traffic

Movement along routes

interstate · gridlock · carpool · bottleneck · tailback · roadwork · detour · signal · intersection · overpass

broadcast

radio

Electromagnetic wave receiver

  • podcastEpisodic digital audio series
  • DJMusic mixer performer
  • hostOne receiving guests

listener · airwaves · FM · AM · talk-radio · jingle · advertisement · syndication · call-in · ratings

Categories
Opposites
broadcast time slot

drive-timeovernight

Spanning evening to morning

graveyard shift · late night · midday · off-peak · overnights

audience availability/engagement

drive-timeoff-peak

Outside busiest hours

dead air · graveyard slot

commute activity

drive-timeoff-peak

Outside busiest hours

weekend · downtime · idle time · leisure time

Family

time, drive, driven, driver, driving, timer, timely, drives, drivers

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G