merchandisers
Goods display arrangers
Merchandisers are people or companies involved in promoting and selling goods.
In retail, a merchandiser decides how products are displayed, priced, and stocked: The merchandiser arranged the seasonal display.
The term also applies to companies that produce branded products—T-shirts, mugs, posters—tied to entertainment properties or sports teams: Official merchandisers for the band sold out of tour shirts.
Sales to end users
- wholesaleBulk sales to merchants
- inventoryCatalog of held assets
- distributionAllocation across recipients
- suppliersThose who furnish goods
procurement · ecommerce · vendors · resellers · stockists · purchasing · importers · exporters
Life-sized display figure
- shelvingHorizontal storage surfaces
- rackFrame for holding items
- windowGlass-fitted wall opening
- fixtureAttached building component
endcap · signage · planogram · storefront · aisle · hanger · showcase · arrangement
Business income total
- quotasMandated numerical limits
- targetsIntended aims or marks
- conversionAct of changing states
- transactionsExchanges of value
commissions · sell-through · markup · margin · shrinkage · turnover · upselling · forecasts
Organized effort toward goal
- advertisePublicly promote goods
- publicizeMake information widely available
- launchSet into motion
- endorsementFormal expression of support
sponsorship · giveaway · billboard · flyer · brochure · exhibition · roadshow · announcement
Company identifying symbol
- packagingProtective product enclosure
- identityWho someone is
- trademarkRegistered commercial identifier
- positioningArranging in specific locations
differentiation · recognition · awareness · perception · consistency · storytelling · labeling · licensed
retail
Sales to end users
- wholesaleBulk sales to merchants
- inventoryCatalog of held assets
- distributionAllocation across recipients
suppliers · procurement · ecommerce · vendors · resellers · stockists · purchasing · importers · exporters · trade
mannequin
Life-sized display figure
fixture · endcap · signage · planogram · storefront · aisle · hanger · showcase · arrangement · lighting
revenue
Business income total
- quotasMandated numerical limits
- targetsIntended aims or marks
- conversionAct of changing states
transactions · commissions · sell-through · markup · margin · shrinkage · turnover · upselling · forecasts · performance
campaign
Organized effort toward goal
endorsement · sponsorship · giveaway · billboard · flyer · brochure · exhibition · roadshow · announcement · sampling
logo
Company identifying symbol
- packagingProtective product enclosure
- identityWho someone is
- trademarkRegistered commercial identifier
positioning · differentiation · recognition · awareness · perception · consistency · storytelling · labeling · licensed · co-branding
- retail jobscashier, sales clerk, sales reps, cashiers, shop assistant
merchandisersbuyers
Those who obtain goods
consumers · purchasers · customers · shoppers · end users
merchandisersmanufacturers
Entities producing goods massively
producers · makers · fabricators · creators · suppliers
- fan merchandiseBranded goods for enthusiasts
- licensed merchandiseProducts made with trademark approval
- stolen merchandise
- branded merchandiseProducts displaying company logos
- merchandise displayArranged goods for sale
- bootleg merchandiseUnauthorized copies for sale