imagemaker
Brand perception architect
An imagemaker is someone who shapes public perception of a person, organization, or brand.
The term usually refers to publicists, consultants, or media professionals who craft how their clients appear to the world: The candidate hired an imagemaker to soften his reputation.
It can also describe photographers, stylists, or anyone whose work creates visual identity.
Creates visual communications
- logoCompany identifying symbol
- typographyArranging letters for display
- layoutSpatial arrangement of elements
- brand identityCompany's distinctive public face
mockup · wireframe · visual identity · infographic · creative director · art director · packaging · signage
One who applies pigment
- sculptorArtist shaping solid materials
- illustratorVisual artist for media
- portraitistPainter of people
- caricaturistArtist of exaggerated likenesses
muralist · printmaker · sketcher · collagist · miniaturist · calligrapher · draftsman · ceramicist
Person capturing screen visuals
- directorOne who leads
- filmmakerOne who makes movies
- editorOne who revises text
- storyboardPlanned visual sequence drawings
footage · montage · scene · documentary · screenwriter · dolly · panning · tracking
Collective opinion of someone
- perceptionMental interpretation of stimuli
- spin doctorFavorable interpretation specialist
- media consultantAdvises on public communications
- PRStrategic communication management
spokesperson · positioning · messaging · narrative · optics · visibility · recognition · media training
Image capturing device
- lensLight-focusing curved glass
- portraitArtistic depiction of someone
- headshotShoulders-up photograph
- studioCreative professional's workspace
lighting · shutter · aperture · exposure · retoucher · digital · tripod · flash
Person with promotional reach
- vloggerSomeone posting video journals
- bloggerWeb journal author
- podcasterEpisodic audio show host
- streamerNarrow decorative ribbon
creator · storyteller · copywriter · social media · brand ambassador · viral · engagement · followers
graphic designer
Creates visual communications
- logoCompany identifying symbol
- typographyArranging letters for display
- layoutSpatial arrangement of elements
brand identity · mockup · wireframe · visual identity · infographic · creative director · art director · packaging · signage · poster
painter
One who applies pigment
- sculptorArtist shaping solid materials
- illustratorVisual artist for media
- portraitistPainter of people
caricaturist · muralist · printmaker · sketcher · collagist · miniaturist · calligrapher · draftsman · ceramicist · mosaicist
cinematographer
Person capturing screen visuals
storyboard · footage · montage · scene · documentary · screenwriter · dolly · panning · tracking · colorist
reputation
Collective opinion of someone
- perceptionMental interpretation of stimuli
- spin doctorFavorable interpretation specialist
- media consultantAdvises on public communications
PR · spokesperson · positioning · messaging · narrative · optics · visibility · recognition · media training · crisis management
camera
Image capturing device
studio · lighting · shutter · aperture · exposure · retoucher · digital · tripod · flash · focus
influencer
Person with promotional reach
streamer · creator · storyteller · copywriter · social media · brand ambassador · viral · engagement · followers · aesthetic
- makersmakers, filmmaker, crafter, watchmaker, crafters
imagemakermuckraker
Journalist exposing corruption
scandalmonger · whistleblower · exposer · debunker · mudslinger
imagemakertruth-teller
One who speaks accurately
authenticator · exposer · revealer · straight shooter · investigative journalist
imagemakerviewer
One who observes visually
spectator · audience · art critic · iconoclast · censor