imagemakers
Brand perception architects
Imagemakers are people who shape public perception of others—typically politicians, celebrities, or corporations.
The term encompasses publicists, media consultants, spin doctors, and brand strategists who craft and manage how their clients appear to the world: The candidate's imagemakers advised him to seem more relatable.
The word often carries a slightly cynical edge, suggesting manufactured authenticity.
Image capturing device
- lensLight-focusing curved glass
- portraitArtistic depiction of someone
- shutterHinged window covering
- apertureAdjustable optical inlet
exposure · tripod · darkroom · film · digital · DSLR · mirrorless · flash
Company identifying symbol
- identityWho someone is
- marketingPromoting goods to consumers
- taglineMemorable branding phrase
- trademarkRegistered commercial identifier
reputation · positioning · strategy · differentiation · perception · narrative · persona · messaging
Motion picture visual craft
- videographyArt of recording footage
- directorOne who leads
- framingStructural or contextual shaping
- montageAssembled sequence of images
storyboard · documentary · editing · postproduction · propaganda · commercial · reel · footage
One who applies pigment
- sculptorArtist shaping solid materials
- illustratorVisual artist for media
- canvasHeavy woven cloth
- brushesBristled implements for grooming
portrait · gallery · exhibition · commission · patron · muse · rendering · depiction
camera
Image capturing device
aperture · exposure · tripod · darkroom · film · digital · DSLR · mirrorless · flash · ISO
logo
Company identifying symbol
trademark · reputation · positioning · strategy · differentiation · perception · narrative · persona · messaging · rebranding
cinematography
Motion picture visual craft
- videographyArt of recording footage
- directorOne who leads
- framingStructural or contextual shaping
montage · storyboard · documentary · editing · postproduction · propaganda · commercial · reel · footage · production
painter
One who applies pigment
- sculptorArtist shaping solid materials
- illustratorVisual artist for media
- canvasHeavy woven cloth
brushes · portrait · gallery · exhibition · commission · patron · muse · rendering · depiction · likeness
journalist
News profession practitioner
paparazzi · tabloid · headline · newscast · interview · profile · puff piece · expose · spinmaster · soundbite
imagemakersmuckrakers
Scandal-exposing reporters
investigative journalists · truth-tellers · whistleblowers · journalists · watchdogs
imagemakersdebunkers
Those who discredit falsities
iconoclasts · mudslinger · hatchet men · critics · detractors