poster campaigns

Public advertising efforts

Poster campaigns are organized efforts to spread a message through displayed posters, typically for political, social, or commercial purposes.

The term usually implies coordinated placement across multiple locations: The city was plastered with poster campaigns for the upcoming election.

Public health initiatives, protest movements, and product launches all rely on poster campaigns to reach audiences in physical spaces.

Related

public awareness · awareness · activism · social movement · street · graphics · graphic design · slogans · call to action · messaging · grassroots · community organizing · viral · public · walls · printing · bold · imagery

Opposites
medium/format

poster campaignsdigital advertising

Web-based commercial promotion

online marketing · social media campaigns · television commercials · radio advertising · viral marketing

visibility/publicity

poster campaignsword-of-mouth

Information shared through conversation

whisper campaigns · direct mail · stealth marketing

communication scale and formality

poster campaignsword of mouth

Information passed through conversation

grassroots organizing · whisper campaigns

Family

poster, campaign, posters, campaigns, post, posted, posting, postings, campaigner

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G