street team
Sidewalk promotion squad
A street team is a group of people who promote something—typically a band, album, or product—through grassroots marketing in public spaces.
Members hand out flyers, put up posters, talk up the brand, and generate buzz at events.
Originally associated with hip-hop and indie music promotion, the term now applies to any organized word-of-mouth marketing effort: The label assembled a street team to promote the new release.
Printed promotional handouts
- samplingExtracting subset for study
- guerrilla marketingUnconventional low-budget advertising tactics
- brand ambassadorsPaid product representatives
- activationsActs of starting up
experiential · swag · demos · pop-up · stunts · publicity · merchandising · events
Systematic direct voter outreach
- door-to-doorDirectly between residences
- leaflettingDistributing printed handbills
- volunteeringGiving service without pay
- mobilizingAssembling for action
organizing · outreach · community · activism · campaigning · rally · petition · advocacy
People who back something
- fansArdent admirers or coolers
- enthusiastsPeople deeply into something
- followersPeople who support someone
- devoteesPassionate adherents
loyalists · diehards · stans · fandom · groupies · admirers · buffs · zealots
Information passed through conversation
- referralDirecting someone elsewhere
- recommendationAdvised course of action
- testimonialStatement praising someone's qualities
- chatterLight, rapid speech
gossip · rumor · hype · conversation · talk · viral · social proof · peer influence
flyers
Printed promotional handouts
- samplingExtracting subset for study
- guerrilla marketingUnconventional low-budget advertising tactics
- brand ambassadorsPaid product representatives
activations · experiential · swag · demos · pop-up · stunts · publicity · merchandising · events · engagement
canvassing
Systematic direct voter outreach
- door-to-doorDirectly between residences
- leaflettingDistributing printed handbills
- volunteeringGiving service without pay
mobilizing · organizing · outreach · community · activism · campaigning · rally · petition · advocacy · awareness
supporters
People who back something
- fansArdent admirers or coolers
- enthusiastsPeople deeply into something
- followersPeople who support someone
devotees · loyalists · diehards · stans · fandom · groupies · admirers · buffs · zealots · disciples
word of mouth
Information passed through conversation
- referralDirecting someone elsewhere
- recommendationAdvised course of action
- testimonialStatement praising someone's qualities
chatter · gossip · rumor · hype · conversation · talk · viral · social proof · peer influence
- music promotionpress release, press kit, publicist, publicity, radio play
- book promotionbook launch, book tour, book signing, book signings, book trailer
- grassroots organizingcanvassing, door knocking, phone banking, voter registration, petitions
- guerrilla marketingflash mob, publicity stunt, reverse graffiti, human billboard
- street fundraisingcanvassers, clipboard, petition, donation box, face-to-face
- modelssupermodel, fashion model, cover model, runway model, mathematical model
street teambroadcast advertising
Promotional content via transmission
radio ad · billboard advertising · print advertising · digital marketing · online advertising
street teambroadcast advertising
Promotional content via transmission
TV spot · print ad · digital marketing · banner ad · email blast
street, team, streets, teamed, teams, teaming, teammate, teammates, teamwork