eye tracking

Monitoring visual attention

Eye tracking is technology that monitors where a person is looking.

Sensors follow the movement and focus of the eyes, typically using infrared light and cameras.

Eye tracking has applications in psychology research, user experience testing, accessibility tools, and marketing studies: Eye tracking revealed that users never noticed the sidebar.

Gaming and virtual reality systems use it for hands-free control.

technology

fixation

Persistent mental attachment

eye-movement · biometrics · accuracy · precision · latency · screen-based · wearable

anatomy

pupil

Learner or eye opening

  • irisEye's pigmented disc
  • corneaEye's clear outer dome
  • retinaLight-sensing tissue layer

fovea · sclera · line-of-sight

research

attention

Focused mental awareness

neuroscience · experiment · study · participants · data · analysis · distraction · engagement · fatigue · expertise

applications

accessibility

Ease of approach

augmented-reality · marketing · advertising · surgery · radiology

metrics

revisits

Returns to something previously

Categories
Opposites
measurement modality

eye trackingbrain imaging

Visualizing cerebral structures or activity

EEG · fMRI · heart rate monitoring · hand tracking · thermal imaging

attention inference method

eye trackingmind reading

Perceiving others' thoughts directly

brain-computer interface · telepathy · introspection

data collection approach

eye trackingself-report

Information one provides themselves

interview · questionnaire · survey response · survey · focus group

Family

track, eyes, tracks, eyeball, tracking, eyelash, eyesight, eyed, eyelid

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Rated G