cross-channel
Unified marketing approach
Cross-channel describes activity that spans multiple platforms or methods of communication.
In marketing, a cross-channel campaign might coordinate messages across email, social media, and television: Their cross-channel strategy increased customer engagement.
The term also refers literally to crossing the English Channel: a cross-channel ferry.
Integrated across all platforms
- e-commerceInternet-based buying and selling
- inventoryCatalog of held assets
- fulfillmentState of achieved purpose
- returnsProfits from investments
loyalty · POS · storefront · catalog · marketplace · showrooming · checkout
Cross-platform functional harmony
- synchronizationAligning timing across systems
- unificationMerging into one entity
- harmonizationCreating consistency across systems
- coordinationOrganized cooperative movement
alignment · consolidation · standardization · interfacing · connectivity · API · middleware · orchestration
Without visible joins
- consistencyReliable adherence to standards
- touchpointsInteraction opportunities with users
- personalizationTailoring to individual needs
- journeyTravel from place to place
engagement · continuity · recognition · unified · holistic · multi-device · handoff · preferences
Assigning origin or cause
- campaignsOrganized efforts toward goals
- targetingSelecting as objective
- segmentationDivision into sections
- retargetingRe-advertising to past visitors
funnel · conversion · acquisition · awareness · promotion · advertising · branding · strategy
omnichannel
Integrated across all platforms
- e-commerceInternet-based buying and selling
- inventoryCatalog of held assets
- fulfillmentState of achieved purpose
returns · loyalty · POS · storefront · catalog · marketplace · showrooming · checkout
interoperability
Cross-platform functional harmony
- synchronizationAligning timing across systems
- unificationMerging into one entity
- harmonizationCreating consistency across systems
coordination · alignment · consolidation · standardization · interfacing · connectivity · API · middleware · orchestration · automation
seamless
Without visible joins
- consistencyReliable adherence to standards
- touchpointsInteraction opportunities with users
- personalizationTailoring to individual needs
journey · engagement · continuity · recognition · unified · holistic · multi-device · handoff · preferences · identity
attribution
Assigning origin or cause
- campaignsOrganized efforts toward goals
- targetingSelecting as objective
- segmentationDivision into sections
retargeting · funnel · conversion · acquisition · awareness · promotion · advertising · branding · strategy · optimization
television
Broadcast viewing device
- radioElectromagnetic wave receiver
- podcastEpisodic digital audio series
- streamingReal-time digital delivery
video · audio · broadcast · digital · mobile · print · display · paid · earned · owned
- Anglo-FrenchEntente Cordiale, Hundred Years War, Norman Conquest, Eurostar, Calais
- English ChannelStrait of Dover, Dover, Calais, Chunnel, Folkestone
- retailretail sales, Amazon, marketplace, clearance, sale
- French Thingsbaguette, beret, Eiffel Tower, croissant, Louvre