showrooming

In-store price comparison

Showrooming is the practice of examining products in a physical retail store, then buying them online for a lower price.

The term captures retailers' frustration with customers who use their floor space and staff expertise but give their money to online competitors: She spent an hour showrooming at Best Buy before ordering the TV from Amazon.

retail

brick-and-mortar

Physically present business

apparel · touch-and-feel · display · merchandise · salesperson · aisle · inventory · in-store · big-box · browsing

digital

smartphone

Handheld connected computer

e-commerce · omnichannel · wishlist · browser

comparison

bargain-hunting

Pursuing reduced prices

coupon · voucher · promo-code · cashback · markdown · undercut · value · cost-conscious · haggle · negotiate

Categories
Opposites
shopping deliberation

showroomingimpulse buying

Unplanned purchase decision

retailer loyalty

showroominglocal shopping

Buying from nearby businesses

Family

show, room, showroom, showrooms

Familiarity
Top 500,000
Profile
Used worldwide · Rated G