business development
Strategic growth pursuit
Business development is the work of creating growth opportunities for a company—finding new markets, building partnerships, pursuing leads, and expanding revenue streams.
The term covers a range of activities from sales and marketing to strategic planning: She moved from engineering into business development.
A business development role typically involves identifying prospects and cultivating relationships rather than closing deals directly.
Building professional relationships
- lead generationAcquiring potential customer contacts
- prospectingSearching for mineral wealth
- referralsDirected endorsements elsewhere
- cold outreachUnprompted business contact
account management · relationship building · stakeholder engagement · strategic partnerships · key accounts · client retention · rainmaking · introductions
Sales presence in sector
- acquisitionsThings newly gained
- mergersCorporate consolidations
- franchisingLicensing a business model
- globalizationWorldwide economic and cultural integration
diversification · scale-up · territorial expansion · subsidiaries · consolidation · footprint · branching · multinational
Long-distance fluid transport tube
- revenue growthIncrease in business income
- competitive analysisSystematic study of market opponents
- market researchAnalyzing buyer preferences systematically
- value propositionPromised benefit to customers
go-to-market · target market · positioning · SWOT · feasibility study · due diligence · benchmarking · forecasting
Forceful interruption of process
- market disruptionFundamental shift in industry dynamics
- ideationForming mental concepts
- design thinkingEmpathy-driven solution framework
- breakthroughSudden important advance
prototype · incubator · venture · agile · R&D · pivot · proof of concept · minimum viable product
networking
Building professional relationships
- lead generationAcquiring potential customer contacts
- prospectingSearching for mineral wealth
- referralsDirected endorsements elsewhere
cold outreach · account management · relationship building · stakeholder engagement · strategic partnerships · key accounts · client retention · rainmaking · introductions · trade shows
market penetration
Sales presence in sector
- acquisitionsThings newly gained
- mergersCorporate consolidations
- franchisingLicensing a business model
globalization · diversification · scale-up · territorial expansion · subsidiaries · consolidation · footprint · branching · multinational · vertical integration
pipeline
Long-distance fluid transport tube
- revenue growthIncrease in business income
- competitive analysisSystematic study of market opponents
- market researchAnalyzing buyer preferences systematically
value proposition · go-to-market · target market · positioning · SWOT · feasibility study · due diligence · benchmarking · forecasting · roadmap
disruption
Forceful interruption of process
- market disruptionFundamental shift in industry dynamics
- ideationForming mental concepts
- design thinkingEmpathy-driven solution framework
breakthrough · prototype · incubator · venture · agile · R&D · pivot · proof of concept · minimum viable product · blue ocean
- business termsfranchising, revenue stream, board meeting, gross margin, markdown
- economic developmentjobs, urbanization, job creation, urban renewal, industrialization
- practice managementoffice management, billing, invoicing, payroll, staffing
- strategic managementstrategic planning, strategic objectives, strategic management, corporate strategy, long-term planning
- developmentgrowth, progress, advancement, expansion, improvement
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
business developmentaccount management
Overseeing customer relationships professionally
operations · customer service · order fulfillment · maintenance · administration
business developmentdownsizing
Reducing workforce or scale
liquidation · divestiture · retrenchment · wind-down · cost-cutting
business developmentmaintenance
Preserving working condition
operations · business continuity · preservation · stagnation
business, development, developing, developed, businessman, busily, developer, undeveloped, businesslike