corporate strategy
Company's master plan
Corporate strategy is the high-level plan guiding a company's overall direction—which markets to enter, which businesses to acquire or divest, how to allocate resources across divisions.
It sits above business strategy, which focuses on competing within a single market.
The board questioned whether the acquisition fit the corporate strategy.
A company's corporate strategy shapes what kind of company it aims to become.
- competitive advantageFactor enabling market outperformance
- diversificationExpanding into varied areas
- blue oceanWide maritime expanse
- mergersCorporate consolidations
- market penetrationSales presence in sector
acquisitions · hostile takeover · differentiation · core competency · vertical integration · portfolio management · risk assessment · stakeholder engagement · value proposition · mission statement · quarterly earnings · shareholder value · board of directors · globalization · pricing strategy · hierarchical structure · sustainability initiatives · exit strategy
- corporateCEO, office, CFO, cubicle, COO
- business booksbusiness ethics, business models, business plans, corporate culture, management theory
- corporate strategymergers, acquisitions, divestitures, divestiture, synergies
- corporate newsmerger, acquisition, IPO, earnings report, layoffs
- strategic managementbusiness strategy, long-term planning, mission, goal setting, growth strategy
- HBR topicscase studies, strategy guides, executive summaries, best practices, thought leadership
corporate strategyimprovisation
Spontaneous, unplanned creation
crisis response · muddling through · firefighting · flying by the seat of your pants · flying blind
corporate strategysole proprietorship
Unincorporated individual-owned business