key accounts
Top-tier customers
Key accounts are a company's most important customers—the clients who generate significant revenue or hold strategic value.
Sales teams and account managers give these relationships special attention and resources: She was promoted to manage our key accounts in the Northeast.
The term implies a tiered approach where not all customers receive equal treatment.
- red carpet treatmentLavish welcome for honored guests
- white glove serviceExceptionally attentive customer care
- strategic partnershipsPlanned collaborative business relationships
- relationship buildingForming interpersonal connections
- face timeDirect in-person interaction
client retention · portfolio · quarterly reviews · contract negotiations · closing deals · golden handshake · CRM · upselling · stakeholders · business development · book of business · territory · commission · handshake · boardroom · renewal · loyalty · revenue stream