disguised ads
Covert commercial content
Disguised ads are advertisements designed to look like non-promotional content—articles, social media posts, search results, or user reviews.
The disguise aims to bypass the skepticism people bring to obvious advertising.
Half the links on the first page were disguised ads.
Native advertising and sponsored content are industry terms for the practice; disguised ads is what critics call it.
- sponsored contentPaid promotional material
- advertorialsPaid promotional articles
- clickbaitSensationalized content for traffic
- stealth marketingDisguised promotional tactics
- product placementMarketing within entertainment content
influencer · paid partnership · sell out · astroturfing · shill · covert · deceptive · wolf in sheep's clothing · dark patterns · branded content · infomercial · affiliate links · endorsement · subliminal · camouflaged · sneaky · seamless · fine print
- dark patternsdark patterns, bait and switch, hidden fees, roach motel, misdirection
- stealth advertisingsponsored content, branded content, advertorials, hidden ads, stealth marketing
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