soft-sell
Low-pressure pitch
Soft-sell is a gentle, low-pressure approach to persuasion or sales, relying on suggestion and rapport rather than aggressive tactics: The documentary takes a soft-sell approach to environmentalism.
As a verb, to soft-sell is to promote something subtly: She soft-sold the idea over several meetings.
Contrast with hard-sell.
Convincing through reasoning
- subtleNot immediately obvious
- gentleSoft and kind
- low-pressureLacking intensity or force
- indirectNot straight or immediate
understated · suggestion · nudge · finesse · rapport · consultative · non-aggressive · coax
Extended TV sales broadcast
- testimonialStatement praising someone's qualities
- storytellingRecounting events aloud
- lifestylePersonal living pattern
- aspirationalStriving toward ideals
influencer · endorsement · subliminal · ambient · educational · demonstration · word-of-mouth · viral
persuasion
Convincing through reasoning
- subtleNot immediately obvious
- gentleSoft and kind
- low-pressureLacking intensity or force
indirect · understated · suggestion · nudge · finesse · rapport · consultative · non-aggressive · coax · patience
infomercial
Extended TV sales broadcast
- testimonialStatement praising someone's qualities
- storytellingRecounting events aloud
- lifestylePersonal living pattern
aspirational · influencer · endorsement · subliminal · ambient · educational · demonstration · word-of-mouth · viral · organic
pitch
Frequency of sound
lead · nurture · follow-up · benefits · features · customer-centric · service-oriented · referral · upsell · retention
soft-sellhard-sell
Aggressive persuasion method
aggressive marketing · arm-twisting · strong-arm tactics · hustling · badgering
soft-selloverbearing
Arrogantly dominating in manner
in-your-face · hard-sell · forceful · aggressive · pushy
soft, sell, softer, softest, softly, softness, soften, softened, softening