ad budget
Promotional spending limit
An ad budget is the amount of money allocated for advertising over a given period.
Companies set ad budgets annually or quarterly, determining how much to spend on marketing campaigns across various channels: The startup doubled its ad budget for the product launch.
The term appears frequently in marketing and business contexts, often shortened from "advertising budget."
- ad spendFunds for paid promotion
- spendPay out money
- mediaInformation distribution channels
- campaignOrganized effort toward goal
- allocationDistribution of shares
marketing · dollars · ROI · return on investment · impressions · reach · clicks · target audience · agency · quarterly · Facebook · Google · TV · Super Bowl ad · banner ad · placement · CPM · brand
- ad costsCPM, ad spend, ad rates, PPC
- advertisingad, ads, ad campaign, ad campaigns, promotional campaign
ad budgetproduction budget
Allocated funds for creation
R&D budget · operational budget · manufacturing costs · overhead costs · administrative costs
budget, budgets, budgeted, budgeting, budgetary, advertise, advertisement, advertising, advertiser