YouTubers
Online video personalities
YouTubers are people who create and upload video content to YouTube, typically as a regular pursuit or profession.
The term implies someone with an established channel and following, not just anyone who posts a video: My kids want to be YouTubers when they grow up.
YouTubers span genres from gaming commentary to makeup tutorials to political commentary.
Filmed online journal entries
- tutorialsInstructional guides for beginners
- reviewsPublished critical assessments
- gamingInteractive electronic entertainment
- comedyWork meant to amuse
unboxing · pranks · challenges · reactions · mukbang · ASMR · hauls · sketches
Those enrolled for content
- viewsSights or stances
- algorithmFinite problem-solving procedure
- monetizationConverting something into revenue
- watch timeTime spent viewing content
likes · comments · channel · playlist · SEO · trending · analytics · premiere
Collective devoted audience
- followersPeople who support someone
- subscribersThose enrolled for content
- engagementCommitment to wed or attend
- commentsSpoken or written reactions
discord · membership · supporters · parasocial · stans · community · superfans · haters
Paid support agreements
- monetizationConverting something into revenue
- affiliate marketingCommission-based product promotion
- merchBranded items for sale
- PatreonRecurring fan funding platform
endorsements · collaborations · ad revenue · influencer marketing · media kit · talent management · diversification · crowdfunding
Refining content for clarity
- filmingRecording on camera
- thumbnailReduced preview image
- cameraImage capturing device
- uploadTransfer data outward
footage · lighting · microphone · B-roll · transitions · intro · outro · green screen
vlogs
Filmed online journal entries
- tutorialsInstructional guides for beginners
- reviewsPublished critical assessments
- gamingInteractive electronic entertainment
comedy · unboxing · pranks · challenges · reactions · mukbang · ASMR · hauls · sketches · parodies
subscribers
Those enrolled for content
- viewsSights or stances
- algorithmFinite problem-solving procedure
- monetizationConverting something into revenue
watch time · likes · comments · channel · playlist · SEO · trending · analytics · premiere · notifications
fanbase
Collective devoted audience
- followersPeople who support someone
- subscribersThose enrolled for content
- engagementCommitment to wed or attend
comments · discord · membership · supporters · parasocial · stans · community · superfans · haters · trolls
sponsorships
Paid support agreements
- monetizationConverting something into revenue
- affiliate marketingCommission-based product promotion
- merchBranded items for sale
Patreon · endorsements · collaborations · ad revenue · influencer marketing · media kit · talent management · diversification · crowdfunding
editing
Refining content for clarity
upload · footage · lighting · microphone · B-roll · transitions · intro · outro · green screen · ring light
- content creatorsinfluencers, streamers, beauty blogger, fitness influencer, travel blogger
- Science CommunicatorsCarl Sagan, Neil deGrasse Tyson, Bill Nye, David Attenborough, Richard Feynman
- ZoomersTikTok, Generation Z, rizz, chronically online, screenagers
- tech criticscolumnists, bloggers, podcasters
- internet usersusers, browsers, surfers, daily users, power users
- online entertainmentstreaming services, video games, online gaming, Netflix, Spotify
YouTubersTV personalities
Famous broadcast media figures
broadcast journalists · radio personalities · radio hosts · news correspondents · movie stars
- YouTube videoUploaded streaming content
- YouTube adsCommercials on video platform
- YouTube tutorialsInstructional clips online
- YouTube starsCelebrities from video-sharing platform
- YouTube KidsChild-safe video app
- YouTube ShortsBrief vertical video format