Kraft Heinz

Ketchup and cheese

Kraft Heinz is an American food and beverage corporation formed by the 2015 merger of Kraft Foods and H.J.

Heinz Company.

The company produces processed foods under dozens of familiar brands including Heinz ketchup, Kraft macaroni and cheese, Oscar Mayer meats, and Philadelphia cream cheese.

Kraft Heinz reported disappointing earnings this quarter.

condiment

ketchup

Tomato-based condiment

barbecue sauce · tomato · vinegar · yellow mustard · dipping sauce · squeeze bottle · picnic · ballpark · iconic

brand

Oscar Mayer

Processed meat company

Lunchables · Maxwell House · Ore-Ida · Grey Poupon · Kool-Aid · Cool Whip · Miracle Whip · A1 · Bagel Bites · Boca

corporate

merger

Corporate combination

subsidiary · holding · portfolio · shareholder · stakeholder · consolidation · diversification · synergy · integration · expansion

food

macaroni and cheese

Pasta in cheese sauce

shelf-stable · convenience food · snack · pasta · bacon · blue box · American cheese · ready-to-eat · pantry staple · family meal

innovation

plant-based

Sourced from flora

organic · clean label · recyclable · R&D · product development · acquisition

Categories
Opposites
business model

Kraft HeinzMcDonald's

Global fast food chain

Starbucks · Chipotle · restaurant chain · Sysco · food truck

corporate philosophy

Kraft HeinzBeyond Meat

Plant-based protein manufacturer

Chobani

food production approach

Kraft Heinzfarm-to-table

Direct producer-to-diner philosophy

whole foods · raw food

Family

Kraft, Heinz, craft, crafts, crafty, craftsman, craftsmen, craftsmanship, craftwork

Familiarity
Top 200,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G