General Mills

Cereal conglomerate name

General Mills is an American food corporation, one of the world's largest, known for cereals like Cheerios and Lucky Charms, as well as brands including Pillsbury, Betty Crocker, Häagen-Dazs, and Yoplait.

Founded in Minneapolis in 1928, the company name reflects its origins in flour milling: General Mills reported strong quarterly earnings.

brands

Cheerios

Toasted oat cereal rings

Betty Crocker · Old El Paso · Wheaties · Lucky Charms · Bisquick · Chex · Trix · Green Giant · Haagen-Dazs · Golden Grahams

cereal

breakfast

Day's first eating

Trix · Chex · Golden Grahams · Cinnamon Toast Crunch · Cocoa Puffs · whole grain · oats · bowl · milk · morning

baking

Betty Crocker

dough · pancake mix · brownie mix · frosting · cookie mix · muffin mix · biscuit · recipe · kitchen · bake

corporate

Fortune 500

Largest American companies ranking

stock · dividend · CEO · conglomerate · multinational · merger · acquisition · subsidiary · revenue · profit

nutrition

whole grain

Cereal with intact seed

protein · heart healthy · gluten-free · organic · low sugar · calcium · iron · serving size

Categories
Opposites
corporate rivalry in breakfast cereals

General MillsKellogg's

Major cereal manufacturer

Quaker Oats · PepsiCo · Nestlé · Kraft Heinz

food production scale

General Millsfarmers market vendor

Person selling at open-air bazaar

family farm · cottage industry · corner store

food philosophy and values

General Millsfarm-to-table

Direct producer-to-diner philosophy

whole foods · organic farm · Whole Foods Market · raw food · local agriculture

Family

general, generally, windmill, miller, milling, mills, generality, generalize, sawmill

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G