Chobani

Creamy breakfast brand

Chobani is a brand of Greek yogurt that became prominent in the United States in the 2010s.

The name has become somewhat generic for thick, strained yogurt: I picked up some Chobani at the store.

The company helped popularize Greek-style yogurt in American supermarkets.

yogurt

Greek yogurt

Strained fermented milk product

tangy · probiotic · live cultures · lactobacillus · fermentation · culture · spoonable · cups · parfait · vanilla

nutrition

protein

Folded amino chain

gut health · digestive health · low-fat · wholesome · nourishing · natural · organic · wellness · beneficial · dietary

dairy

milk

Mammalian nursing fluid

fermentation · pasteurization · casein · cattle · farmstead · curd · bovine · oat milk · plant-based · lactose-free

brand

logo

Company identifying symbol

identity · retail · supermarket · consumer · innovation · expansion · sustainability · philanthropy · partnership · collaboration

Opposites
yogurt brand competition

ChobaniYoplait

Major yogurt manufacturer

Dannon · Activia · Müller · kefir

dairy vs. non-dairy

Chobanicoconut yogurt

Cultured non-dairy alternative

soy yogurt · vegan yogurt

corporate philosophy

ChobaniKraft

Major packaged food corporation

Nestlé · General Mills · Danone · Dannon · Yoplait

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G