Kraft

American cheese giant

Kraft is an American food company known for processed cheese, macaroni and cheese, and other packaged foods.

The brand name appears on familiar products: Kraft Singles, Kraft Dinner. (Lowercase kraft is a type of strong paper.)

brand

Velveeta

Smooth processed cheese product

Kool-Aid · Lunchables · Tang · macaroni · processed · American cheese · convenience foods

Categories
Opposites
food production scale and authenticity

Kraftartisanal

Made by skilled craftspeople

handcrafted · small-batch · homemade · hand-made · craft

corporate size and character

Kraftfamily farm

boutique · farmers market vendor · homesteader

food quality and ingredient philosophy

Kraftorganic

From living matter

natural · unprocessed · fresh · farm-fresh · raw

Phrases
Family

kraft paper

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G