Chipotle

Fast-casual Mexican bowls

Chipotle is an American fast-casual restaurant chain specializing in burritos, tacos, and bowls with customizable fillings.

Founded in 1993, it became known for its assembly-line ordering format and emphasis on fresh ingredients: Let's grab Chipotle for lunch. (Lowercase chipotle is the smoked jalapeño pepper.)

restaurant

fast-casual

Quick but quality dining

burritosFilled, folded flour tortillas
tacosFilled folded tortillas
bowlsDeep rounded containers

quesadillas · customizable · fillings · guacamole · carnitas · barbacoa · franchise · chain

brand

fresh ingredients

DenverColorado's capital city
fast foodSpeedy prepared meals
lunchMidday meal

dinner · takeout · delivery

Categories

Fast CasualPanera Bread, Five Guys, Shake Shack, Qdoba, Jersey Mike's
Mexican ChainsTaco Bell, Qdoba, Del Taco, Chi-Chi's, Acapulco
fast foodMcDonald's, Burger King, Wendy's, Taco Bell, KFC
food courtfood stalls, McDonald's, food vendors, Subway, seating area
franchisesfranchise, Star Wars, franchising, franchises, franchisor
Corporate SpinoffsPayPal, VMware, Kraft Foods, Expedia, Ticketmaster

Opposites

fast food market positioning

ChipotleTaco Bell

Quick-serve Mexican chain

McDonald's · Del Taco · White Castle · Burger King · Wendy's

cuisine type

ChipotlePanda Express

American Chinese fast-food chain

Chick-fil-A · Long John Silver's · Olive Garden · P.F. Chang's · Waffle House

dining formality

Chipotlefine dining

Elegant restaurant experience

steakhouse · chef's table

Phrases

chipotle pepperSmoke-dried jalapeño
chipotle mayoEmulsified spread with smoked pepper
chipotle sauceSmoked jalapeño-based condiment
chipotle powderGround dried smoked jalapeño
chipotle salsaSmoked jalapeño sauce
Chipotle Mexican GrillQuick-service burrito restaurant

Family

chipotles

Familiarity: Top 200,000
Profile: Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G