Kool-Aid
Sugary drink mix
Kool-Aid is a brand of powdered drink mix, typically fruit-flavored and mixed with water and sugar.
The phrase drink the Kool-Aid means to accept beliefs or ideas uncritically, especially those of a group or leader—from the 1978 Jonestown mass suicide, where followers drank poisoned fruit punch.
Don't just drink the Kool-Aid; think for yourself.
Coercive psychological manipulation
- cultFervent fringe group
- groupthinkConformity-driven poor decisions
- indoctrinationSystematic uncritical belief instillation
- conformityAdherence to norms
fanaticism · Jonestown · unquestioning · devotion · manipulation · obedience · followers
Longing for the past
- summertimeWarmest part of year
- backyardOutdoor space behind home
- picnicOutdoor casual meal
- playtimeRecreation period for children
Consumable liquid
- pitcherPouring vessel or hurler
- juiceExtracted fruit liquid
- refreshmentLight food or drink
- tumblerFlat-bottomed drinking vessel
pour · serve · sipping · gulp · hydration · glassware · consumption
Combine different elements
- packetSmall sealed container
- sachetPerfumed fabric packet
- dissolveDisperse into liquid
- stirMix by circling
crystals · granular · concentrate · measure · preparation · unsweetened · flavoring · scoop
Red stone fruit
- grapeVine-grown berry cluster
- lemonadeSweetened citrus beverage
- orangeCitrus with segments
- strawberryRed fruit, seeds outside
watermelon · lemon-lime · tangy · sweet · tart · artificial
Paid promotional communication
- commercialPaid broadcast promotion
- jingleBrief advertising melody
- cartoonAnimated or humorous illustration
- brandCompany's product line name
logo · iconic · spokesperson
Full of life, intensity
- brightEmitting or reflecting light
- dyePigment for changing hues
- tie-dyeBound-fabric coloring technique
- rainbowRefracted light arc
fluorescent · saturated · vivid · staining · multicolored
brainwashing
Coercive psychological manipulation
- cultFervent fringe group
- groupthinkConformity-driven poor decisions
- indoctrinationSystematic uncritical belief instillation
conformity · fanaticism · Jonestown · unquestioning · devotion · manipulation · obedience · followers
nostalgia
Longing for the past
- summertimeWarmest part of year
- backyardOutdoor space behind home
- picnicOutdoor casual meal
playtime · neighborhood · popsicle · sleepover · after-school
drink
Consumable liquid
- pitcherPouring vessel or hurler
- juiceExtracted fruit liquid
- refreshmentLight food or drink
tumbler · pour · serve · sipping · gulp · hydration · glassware · consumption
mix
Combine different elements
stir · crystals · granular · concentrate · measure · preparation · unsweetened · flavoring · scoop
cherry
Red stone fruit
strawberry · watermelon · lemon-lime · tangy · sweet · tart · artificial
advertising
Paid promotional communication
- commercialPaid broadcast promotion
- jingleBrief advertising melody
- cartoonAnimated or humorous illustration
brand · logo · iconic · spokesperson
vibrant
Full of life, intensity
- brightEmitting or reflecting light
- dyePigment for changing hues
- tie-dyeBound-fabric coloring technique
rainbow · fluorescent · saturated · vivid · staining · multicolored
- drink mixescocoa mix, lemonade mix, iced tea mix, hot chocolate mix, hot cocoa mix
- Retro SnacksCracker Jack, Fruit Roll-Ups, Pop-Tarts, Lunchables, Little Debbie
- cultsbrainwashing, mind control, Scientology, Jonestown, Jim Jones
- drink concentratesfrozen juice, cordial, squash, syrup, coffee concentrate
- beverageswater, coffee, tea, juice, milk
- Beverage IndustryCoca-Cola, Pepsi, Starbucks, Budweiser, Heineken
Kool-Aidcold-pressed juice
Drink extracted without heat
water · unsweetened tea · kombucha · coconut water · unsweetened
Kool-Aidcritical thinking
Objective evaluation of information
skepticism · independent thought · freethinking · dissent · questioning
Kool-Aidchampagne
Effervescent celebratory wine
Dom Pérignon · craft cocktail · single-origin coffee · vintage wine · aged whiskey
cool, aid, aide, aiding, aided, aides, unaided, Gatorade, aider