Heinz

Famous tomato brand

Heinz is a major American food company, best known for ketchup—so dominant that "Heinz" often substitutes for "ketchup" in casual speech: Pass the Heinz.

The brand extends to mustard, beans, pickles, and other condiments. "57 varieties" was a famous Heinz slogan, making fifty-seven loosely associated with the brand.

In British slang, Heinz 57 describes something of mixed or indeterminate origin, especially a mutt: She's a Heinz 57—part lab, part who knows what.

ketchup

tomato

Red culinary fruit

red · thick · tangy · sweet · umami · dip · glaze · picnic · barbecue · condiment

products

beans

Edible pod seeds

vinegar · mustard · mayonnaise · relish · sauces · canned · varieties · pantry staples · shelf-stable · grocery

brand

logo

Company identifying symbol

iconic · trusted · household name · red · label · advertising · consumer · recognition · quality · legacy

Pittsburgh

steel city

Pittsburgh's industrial moniker

factory · North Shore · endowment · philanthropy · Carnegie · American · heritage · founder · family · fortune

Categories
Opposites
production method

Heinzhomemade

Prepared at one's residence

handmade · scratch-made · artisanal · farm-to-table · small-batch

market position

Heinzartisanal

Made by skilled craftspeople

boutique · small-batch · craft · farmers market · mom-and-pop

brand identity

HeinzDel Monte

Major canning company

store brand · generic · no-name · private label

Phrases
Family

Heinz 57

Familiarity
Top 200,000
Profile
Known to kids · Timeless · Concrete · Everyday, not technical · Rated G