Procter & Gamble

Household products conglomerate

Procter & Gamble is an American multinational corporation that manufactures consumer goods—detergents, diapers, toiletries, paper products.

Founded in 1837, it became synonymous with mass-market household brands: Tide, Pampers, Crest, Gillette.

The company pioneered soap operas as advertising vehicles, sponsoring daytime radio dramas to reach homemakers.

Often abbreviated P&G.

Related

dish soap · Bounty · paper towels · Charmin · toilet paper · Olay · personal care · consumer goods · Cincinnati · Fortune 500 · laundry · detergent · diapers · soap · shampoo · toothpaste · razors · household

Categories
Opposites
corporate scale and market dominance

Procter & Gamblecottage industry

Small home-based business

niche producer · handmade · garage startup · sole proprietor

business model in consumer goods ecosystem

Procter & GambleWalmart

Largest global retailer

Amazon · retailer · Kroger · Costco · distributor

corporate philosophy and brand strategy

Procter & Gamblegeneric brand

store brand · white label · private label · discount brand

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G