CTAs

Click here buttons

CTAs is the plural of CTA, an acronym for call to action—a prompt designed to get someone to do something immediately.

In marketing and web design, CTAs are buttons, links, or phrases urging users to act: Buy Now, Sign Up, Learn More.

Effective CTAs are direct and create urgency: The landing page has too many competing CTAs.

marketing

button

Disc through a hole

subscribe · download · register · opt-in · engagement · clickthrough · banner · popup · headline · urgency

transit

elevated

Raised above usual level

  • busLarge passenger vehicle
  • commuterOne who travels regularly
  • loopCurve closing on itself

station · fare · rail · metro · schedule · ridership · O'Hare · Midway

financial

futures

Contracts for future delivery

NFA · systematic · discretionary · registration · fiduciary · leverage · speculation

medical

contrast

Notable difference between things

arteries · radiology · catheterization · angiogram · diagnostic · cardiovascular · plaque · stenosis · blood-vessels · non-invasive

Opposites
user engagement intent

CTAsdecorative elements

Non-functional aesthetic features

body copy · body text · boilerplate · fine print · captions

directiveness

CTAsdisclaimers

Statements denying responsibility

fine print · terms and conditions

communication directiveness

CTAspassive voice

Verb form where subject receives action

expository writing

Family

CTA

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Abstract · Rated G