Rolodex

Rotating address cards

Rolodex is a trademark for a rotating desktop card file used to store names, addresses, and phone numbers.

Each card could be flipped through or removed.

Though the physical device has largely disappeared, the brand name persists as a metaphor for professional networks: His Rolodex is full of Hollywood executives. (Lowercase rolodex is the generic term.)

device

cards

Stiff paper rectangles

flip · tabs · desktop · wheel · circular · alphabetical · filing · holder · names · addresses

networking

contacts

People you know professionally

business cards · professional network · industry connections · clients · vendors · suppliers · colleagues · referrals · introductions · reach out

obsolete

outdated

No longer in use

old-school · antique · relic · nostalgic · replaced · smartphone · digitized · museum piece · typewriter · fax machine

Categories
Opposites
analog vs. digital contact management

Rolodexcontacts app

Phone number organizer

Salesforce · online database · electronic organizer · spreadsheet

organization vs. disorganization

Rolodexchaos

Complete disorder and confusion

extensive network vs. no network

Rolodexisolation

Complete separation from others

unknown · anonymity · hermit · loner

Family

index, rolling, indexed, indexes, indexing, indexer, unindexed, indexers, reindex

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated G