Super Bowl ads

Priciest TV spots

Super Bowl ads are television commercials broadcast during the Super Bowl, the annual championship game of American professional football.

Because the event draws the largest U.S. television audience of the year, advertising slots command premium prices—often millions of dollars for thirty seconds.

Companies unveil their most ambitious, expensive, and creative spots, making the commercials themselves a cultural event: People watch the Super Bowl just for the ads.

The term extends to online discussion and rankings of the advertisements.

Related

Budweiser · Doritos · touchdown · prime time · million · celebrities · funny · tear jerker · viral · water cooler moment · marketing · Clydesdale · viewers · premiere · expensive · brands · beer · snacks

Categories
Opposites
production value and prestige

Super Bowl adsclassified ads

Brief paid notices

banner ads · guerrilla marketing

audience reach and attention

Super Bowl adspre-roll ads

Commercials before streaming content

pop-up ads · spam · junk mail

advertising cost and exclusivity

Super Bowl adspublic service announcements

Free broadcasts promoting civic welfare

Family

super, bowl, superb, superlative, supermarket, superman, supernatural, superior, supervise

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G