Mountain Dew

Neon green cola

Mountain Dew is a brand of citrus-flavored soft drink, bright yellow-green and highly caffeinated.

The name originally meant moonshine—illicit whiskey distilled in the mountains—and the soda was first marketed as a mixer for whiskey.

Now it's associated with extreme sports marketing and gaming culture: He survived the all-night session on Mountain Dew and pizza.

beverage

soda

Carbonated soft drink

fizzy · caffeinated · refreshment · drink · bottle · can · chilled · vending machine · green · lemon-lime

citrus

lemon-lime

Citrus fruit pairing

  • tangySharp and lively-tasting
  • zestyLively in flavor
  • citrusAcidic fruits with segments

tart · acidic · sour · refreshing · flavorful · aromatic · yellow-green

extreme

skateboarding

Sport on wheeled plank

adrenaline · extreme sports · gaming · esports · action sports · sponsorship · youth culture · energy · stunts · competition

brand

PepsiCo

Food and beverage multinational

commercial · tagline · sponsorship · merchandise · endorsement · campaign · marketing · product launch · retail · distribution

Categories
Opposites
soft drink category

Mountain DewCoca-Cola

Iconic American cola brand

Pepsi · cola · RC Cola · Dr Pepper · root beer

brand energy/marketing identity

Mountain DewPerrier

French mineral water brand

Evian · chamomile tea · warm milk · decaf coffee · Ovaltine

beverage type

Mountain Dewwater

Clear essential liquid

spring water · herbal tea · mineral water · green tea · plain water

Family

mount, mountainous, mountaintop, mountaineer, mountaineering

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G