PepsiCo

Frito-Lay's parent company

PepsiCo is a multinational food and beverage corporation headquartered in New York, best known for Pepsi-Cola but encompassing a vast portfolio of snack and drink brands including Frito-Lay, Gatorade, Quaker, and Tropicana.

The company ranks among the world's largest by revenue in its sector.

PepsiCo's snack division actually generates more profit than its beverages.

beverages

cola

Caffeinated carbonated beverage

Tropicana · Aquafina · Sierra Mist · Lipton · SoBe · carbonated · soft drink · sports drink · juice · energy drink

snacks

Frito-Lay

Major American snack manufacturer

Fritos · Tostitos · Quaker · chips · crisps · pretzels · popcorn · nachos · granola · trail mix

marketing

Super Bowl

Pro football championship

Michael Jackson · Beyoncé · Britney Spears · campaigns · sponsorship · branding · jingles · billboards · NFL · UEFA

corporate

Fortune 500

Largest American companies ranking

shareholders · dividends · stocks · investors · board · subsidiaries · conglomerate · revenue · earnings · annual report

global

multinational

Operating across multiple countries

distribution · supply chain · bottling · manufacturing · plants · logistics · workforce · operations · partnerships · joint ventures

Categories
Opposites
cola wars rivalry

PepsiCoCoca-Cola

Iconic American cola brand

Coke · RC Cola · Dr Pepper

corporate scale

PepsiCocorner store

Small neighborhood retail outlet

cottage industry · small business · microbrewery

product philosophy

PepsiCowhole foods

Unrefined, unprocessed edibles

farm-to-table · natural foods

Phrases
Family

Pepsi

Familiarity
Top 200,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G