Frito-Lay
Snack food conglomerate
Frito-Lay is the snack food division of PepsiCo, maker of Fritos, Lay's, Doritos, Cheetos, Tostitos, and other chip and snack brands.
The name combines founders' surnames: Elmer Doolin (Fritos) and Herman Lay (Lay's), whose companies merged in 1961.
The brand dominates American snack aisles: The vending machine was all Frito-Lay products.
Food and beverage multinational
- DoritosFlavored tortilla chip brand
- CheetosBright orange corn puffs
- TostitosCorn chip brand
- FunyunsPuffed onion-flavored corn snack
Cracker Jack · Chester Cheetah · logo · trademark · slogan
Thin fried slices
- tortilla chipsFried cornmeal triangles
- corn chipsFried maize snacks
- cheese puffsBaked cornmeal snack, dusted
- popcornHeated grain that puffs
pretzels · crackers · multipack · flavors · bold · nacho cheese · barbecue · sour cream
Snacks or craving them
- crunchyBreaking with sound
- saltyTasting of brine
- savoryAppetizing, not sweet
- crispyBrittle and snapping
party · tailgate · shareable · binge · addictive · satisfying · indulgent · craving
Self-service food retailer
- grab-and-goReady for quick departure
- groceryFood retail shop
- bulkMain mass or size
- wholesaleBulk sales to merchants
Costco · 7-Eleven · pantry · shelf-stable · packaging · resealable · prepackaged
PepsiCo
Food and beverage multinational
Funyuns · Cracker Jack · Chester Cheetah · logo · trademark · slogan
chips
Thin fried slices
- tortilla chipsFried cornmeal triangles
- corn chipsFried maize snacks
- cheese puffsBaked cornmeal snack, dusted
popcorn · pretzels · crackers · multipack · flavors · bold · nacho cheese · barbecue · sour cream · jalapeño
munchies
Snacks or craving them
crispy · party · tailgate · shareable · binge · addictive · satisfying · indulgent · craving · treat
supermarket
Self-service food retailer
- grab-and-goReady for quick departure
- groceryFood retail shop
- bulkMain mass or size
wholesale · Costco · 7-Eleven · pantry · shelf-stable · packaging · resealable · prepackaged
- BrandsNike, Coca-Cola, Apple, Google, Disney
- Texas CompaniesWhataburger, AT&T, Texas Instruments, ExxonMobil, Southwest Airlines
- Nut BrandsBlue Diamond, Emerald, Mauna Loa, Diamond
- Food BrandsDoritos, Cheetos, Tostitos, Pringles, Utz
Frito-LayCoca-Cola
Iconic American cola brand
Gatorade · Tropicana · Anheuser-Busch · Nestlé Waters · Red Bull