Kirkland

Costco's house label

Kirkland is a place name for several American cities, most notably in Washington state near Seattle.

It also appears as a surname.

In everyday commerce, Kirkland Signature is Costco's house brand, so Kirkland often refers to those products: I buy Kirkland olive oil in bulk, The Kirkland batteries are just as good.

brand

Costco

Membership-based bulk retailer

membership · products · groceries · supplements · batteries · coffee · wine · spirits · olive oil · laundry detergent

warehouse

pallets

Flat freight platforms

forklift · shelving · racks · stockpile · inventory · shipping · receiving · dock · aisles · storage

value

savings

Accumulated money kept

affordable · budget-friendly · cost-effective · comparable · reliability · standards · money-back guarantee · no-frills · practical

Categories
Opposites
brand type

Kirklandname brand

Recognized commercial label

premium brand · Coca-Cola · Nike · Procter & Gamble · brand name

retail distribution model

Kirkland7-Eleven

Round-the-clock convenience chain

retail exclusivity

Kirklandgeneric

Not brand-name

unbranded

Family

land, kirk, kirks

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G