product name
What marketers create
A product name is the specific title given to a commercial good or service—what distinguishes Cheerios from other cereals or iPhone from other phones.
Companies invest heavily in product names because memorable ones drive recognition and sales: We're workshopping product names for the new line.
Distinguished from brand names, which identify the company rather than individual offerings.
- logoCompany identifying symbol
- trademarkRegistered commercial identifier
- wordplayVerbal wit techniques
- neologismNewly created expression
- made-up wordNewly invented term
memorability · tagline · brand identity · naming conventions · market positioning · focus group · alias · emotional appeal · eponym · phonetics · trustworthiness · moniker · brand equity · patent · advertising campaign · copyright · pseudonym · slogan
- product labelsingredient list, warning labels, safety labels, warning label, nutrition facts
- Brand Termstrademark, service mark, logo, wordmark, brand identity
- proper nounscity, country, places, continent, countries
- packaging designbottle design, logo, typography, color palette, font
- program nametitle, working title
- namesgiven names, first names, names, surnames, last names
product namepersonal name
Individual's identifying title
given name · surname · place name · scientific name · common name
product namegeneric name
Unbranded product identifier
generic term · common name · chemical name · scientific name · no-name
name, produce, product, production, products, producer, produced, productive, nominate