brand logo
Company's visual signature
A brand logo is the visual symbol or design that identifies a company, product, or organization.
It typically combines graphic elements, typography, or both into a distinctive mark meant to be instantly recognizable: The golden arches are McDonald's brand logo.
Unlike a full brand identity, which includes colors, fonts, and messaging, the logo is the single image that serves as shorthand for the whole.
- registered trademarkLegally protected brand identifier
- trademarkRegistered commercial identifier
- emblemRepresentational sign or device
- symbolRepresentational mark or sign
- identityWho someone is
swoosh · icon · design · mark · signature · recognition · corporate · badge · insignia · image · golden arches · monogram · seal · advertising · Nike · apple · mascot · visual identity
- product labelsingredient list, warning labels, safety labels, warning label, nutrition facts
- tobacco packagingcigarette pack, cigarette box, carton, hard pack, soft pack
- storefrontsstorefront, shop front, display window, shop window, window display
- brand marksbrandmark, trademark, symbol, lettermark, wordmark
- Business Identifierstrademark, company name, trade name, slogan, tagline
- fashion marketingfashion model, fashion photographer, fashion shoot, fashion show, fashion spread
brand identifier type
brand logoslogan
Memorable promotional phrase
tagline · jingle · brand name · catchphrase · brand voice