target markets
Sought customer segments
Target markets are the specific groups of consumers a business aims to reach with its products or services.
Companies define target markets by demographics, interests, location, or behavior: Our target market is women aged 25-40 interested in sustainable fashion.
Marketing strategies, pricing, and product development all flow from identifying who you're trying to sell to.
Statistical population characteristics
- psychographicsConsumer personality-based segmentation
- segmentationDivision into sections
- nicheRecessed wall space
- millennialsThose born 1981-1996
boomers · seniors · teens · parents · professionals · students · urbanites · suburbanites
Adapting for specific markets
- cross-borderSpanning national boundaries
- trade barriersRestrictions on cross-border commerce
- cultural adaptationAdjusting to different customs
- multinationalOperating across multiple countries
Organized efforts toward goals
- brand awarenessPublic familiarity with company
- engagementCommitment to wed or attend
- impressionsEffects on the mind
- programmaticExecuted via software logic
retargeting · sponsored content · conversion · omnichannel · call-to-action
Arranging in specific locations
- penetrationEntry into something
- differentiationRecognizing meaningful differences
- competitive analysisSystematic study of market opponents
- value propositionPromised benefit to customers
demographics
Statistical population characteristics
- psychographicsConsumer personality-based segmentation
- segmentationDivision into sections
- nicheRecessed wall space
millennials · boomers · seniors · teens · parents · professionals · students · urbanites · suburbanites · B2B
localization
Adapting for specific markets
- cross-borderSpanning national boundaries
- trade barriersRestrictions on cross-border commerce
- cultural adaptationAdjusting to different customs
campaigns
Organized efforts toward goals
- brand awarenessPublic familiarity with company
- engagementCommitment to wed or attend
- impressionsEffects on the mind
programmatic · retargeting · sponsored content · conversion · omnichannel · call-to-action
positioning
Arranging in specific locations
- penetrationEntry into something
- differentiationRecognizing meaningful differences
- competitive analysisSystematic study of market opponents
- market segmentssegments, demographics, demographic, geographic, behavioral
- commercetrade, banking, merchant, imports, sales
- insurance salesagents, brokers, policies, premiums, coverage
- Market regionsNorth America, Europe, Asia Pacific, Latin America, Middle East
- travel marketingtravel ads, hotel ads, airline ads, travel brochures, tourism boards
- geodemographicszip codes, postal codes, population density, income levels, median income