mass market
Wide consumer audience
Mass market describes products, services, or media designed for the broadest possible audience rather than a specialized segment: mass market paperbacks, mass market appeal.
The term often implies affordability and wide availability over exclusivity or customization.
As a verb, to mass-market something is to promote and distribute it for general consumption: The company mass-marketed the toy during the holiday season.
Sensational cheap literature
- bestsellerHigh-volume publication
- genre fictionConventional, plot-driven popular books
- romance novelsStories centered on courtship
- airport novelsMass-market travel fiction
dime novel · potboiler · beach read · page-turner · pocket-sized · disposable · newsstand
High-volume publication
- blockbusterEnormously successful entertainment property
- hitSuccessful contact or strike
- crowd-pleaserBroadly appealing entertainment
- commercial successProfitable market performance
mainstream appeal · chart-topping · viral · trending · buzz · craze · phenomenon · bandwagon
Dominant cultural current
- general publicPeople as a whole
- middle classIntermediate socioeconomic group
- lowest common denominatorSmallest shared multiple below
- everymanOrdinary representative person
broad appeal · household · family · working class · suburban · majority · end user
One who acquires goods
- demographicsStatistical population characteristics
- shoppersPeople purchasing goods
- purchasing powerEconomic spending ability
- big-box storesLarge chain retail warehouses
supermarkets · chain stores · department stores · discount stores · e-commerce · mall · outlet · franchise
Existing across many places
- ubiquitousPresent in all places
- large-scaleOf great size
- saturatedThoroughly soaked through
- standardizedMade uniform across cases
cookie-cutter · assembly line · factory · economies of scale · bulk · commoditized · uniform · replicable
Plan for spending
- economicalUsing resources sparingly
- cheapLow in price
- discountReduced price offered
- valueImportance or price
low-cost · bargain · inexpensive · cost-effective · low-priced · reasonable · savings · deal
Product delivery infrastructure
- logisticsCoordination of complex activities
- warehousingStoring goods commercially
- shippingTransporting goods to destinations
- fulfillmentState of achieved purpose
bulk sales · wholesale · inventory · trade · channels · retailers · vendors · stockists
pulp fiction
Sensational cheap literature
- bestsellerHigh-volume publication
- genre fictionConventional, plot-driven popular books
- romance novelsStories centered on courtship
airport novels · dime novel · potboiler · beach read · page-turner · pocket-sized · disposable · newsstand
bestseller
High-volume publication
- blockbusterEnormously successful entertainment property
- hitSuccessful contact or strike
- crowd-pleaserBroadly appealing entertainment
mainstream appeal · commercial success · chart-topping · viral · trending · buzz · craze · phenomenon · bandwagon · crossover appeal
mainstream
Dominant cultural current
- general publicPeople as a whole
- middle classIntermediate socioeconomic group
- lowest common denominatorSmallest shared multiple below
broad appeal · everyman · household · family · working class · suburban · majority · end user
consumer
One who acquires goods
- demographicsStatistical population characteristics
- shoppersPeople purchasing goods
- purchasing powerEconomic spending ability
big-box stores · supermarkets · chain stores · department stores · discount stores · e-commerce · mall · outlet · franchise · wholesale
widespread
Existing across many places
- ubiquitousPresent in all places
- large-scaleOf great size
- saturatedThoroughly soaked through
standardized · cookie-cutter · assembly line · factory · economies of scale · bulk · commoditized · uniform · replicable · industrial
budget
Plan for spending
- economicalUsing resources sparingly
- cheapLow in price
- discountReduced price offered
value · low-cost · bargain · inexpensive · cost-effective · low-priced · reasonable · savings · deal · sale
supply chain
Product delivery infrastructure
- logisticsCoordination of complex activities
- warehousingStoring goods commercially
- shippingTransporting goods to destinations
fulfillment · bulk sales · wholesale · inventory · trade · channels · retailers · vendors · stockists · delivery
- reprintsreissue, facsimile, reproduction, revised edition, updated edition
- booksnovel, textbooks, study guides, book, paperback
- fashion industryfashion, fashion design, fashion designers, fashion shows, fashion week
- manufacturingfactories, factory, car factory, assembly plants, electronics factory
- bestsellersbestsellers, bestseller list, bestseller lists, chart-toppers, blockbusters
- book formatshardcover, paperback, softcover, hardback, ebook
mass marketniche market
Focused commercial segment
niche · boutique · specialty · specialized · targeted
mass marketartisanal
Made by skilled craftspeople
handcrafted · custom-made · bespoke · custom · small-batch
mass, market, marketing, supermarket, markets, marketer, marketed, marketable, marketers