mass audience

Broad viewer base

A mass audience is a large, broad viewership or readership reached through widely distributed media—television, radio, newspapers, or the internet.

The term implies reaching people across demographic lines rather than a targeted niche: The Super Bowl attracts a mass audience.

Content designed for mass audiences typically avoids specialized knowledge or narrow appeal.

Categories

audiencesviewers, listeners, spectators, watchers, podcast listeners
engagement metricsviews, likes, shares, comments, followers
readershipreaders, subscribers, book readers, newspaper readers, magazine readers
targetingad targeting, geo-targeting, geotargeting, precision targeting, retargeting

Opposites

scale/size

Small, focused demographic

specificity/targeting

mass audienceniche market

Focused commercial segment

cultural positioning

mass audiencecognoscenti

Knowledgeable insiders of a field

Family